Who We Are:
MCKINNEY TXWORKSHOP NOW OPEN!
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The Grand Hotel is located on the historic downtown square of McKinney TX. Built in 1886 and restored in 2007, the Grand Hotel is an elegant, luxury hotel reflecting its Texas roots and Old World charm.
Historic downtown McKinney was established in 1848. A rich history combined with an array of eclectic shops and restaurants makes downtown McKinney a perfect location for our Cultural Immersion experience. A short drive from Dallas, Plano or Frisco, McKinney is within easy reach of DFW and Love Field airports.
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SAN DIEGO WORKSHOP
OPENS NOVEMBER 2018
MORE INFORMATION HERE SOON!
Who Should Attend:
Melanie Garcia Kartalija
Immerse yourself in the culture of the customer and learn from the experts on how to improve the customer experience. Our workshop offers a wide range of tools, techniques, and experiences to participants. It is organized around three distinct steps:
November 14 & 15: McKinney, TX--The Grand Hotel
Jan/Feb TBD: San Diego, CA--More info coming soon!
Our workshop is open to anyone interested in how to improve the customer experience. It’s especially relevant to professionals in customer experience (CX), user experience (UX), service design, marketing, innovation, strategic insights, HR, and sales.
Costs and Class Size:
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Donna Maria Romeo, PhD
Romeo Anthropological Consulting
You're in good hands with Donna and Melanie, your workshop facilitators.
Donna is a business anthropologist and customer experience expert with a PhD in applied anthropology. For over 25 years, she’s helped global firms, such as Whirlpool, JCPenney, and Pepsico, see the customer through fresh eyes. Her work has contributed to innovations in customer experience, marketing, service design, and product development. Since 1999, she's been conducting ethnographic research and taking global teams “into the field” with the goal of obtaining a deeper understanding of the culture of the customer by walking in their shoes.
Melanie is a market research professional with a passion for qualitative research and storytelling. Her 18 years of experience in television research (KFMB, KNBC, and KGTV), helped her understand the value and impact of storytelling. While working with seasoned news professionals, she saw that artful storytellers were able to transport and engage viewers. This prompted her to combine research and storytelling to help clients understand their customers’ stories & use these stories to develop marketing strategies and effectively communicate the brand’s story.
$2450 per person, EARLY BIRD discount until September 12: 20% ($1960 per person); Included in cost: breakfast and lunch for 2 days and classroom supplies; for large corporate groups interested in participating, please contact us for more information.
The Location: McKinney TX--November 14 & 15: REGISTRATION NOW OPEN
What You Will Learn:
What It Is: