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Dr. Donna Romeo of R.A.C. teamed with Patricia (Patti) Sunderland, PhD of Cultural Research & Analysis, Inc. ( to conduct a three day Customer Odyssey workshop in Marlborough, MA for a global firm. The team of 20 marketers, brand managers, product engineers, and designers participated in classroom learning, team exercises, and intensive fieldwork experiences. Fieldwork learning included a Retail Immersion with Semiotics of the Shelf analysis and in-home ethnographic interviews with key consumers. The last day of the workshop was dedicated to data analysis, brainstorming and ideation, all of which led to fresh thinking about the product category, innovation ideas, and next steps for strategic implementation for the team. 


Here's what our client had to say;  "It was a great session and we were all inspired by the Customer Odyssey Workshop...feeling good about the actionable key take-aways! We have assigned Champions for each action and I will continue to follow-up to make sure progress is being made on implementation." 

Changing Mindsets


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3-Day Customer Odyssey 

“I left with immediately applicable techniques, I was able to apply the information immediately into my day to day life”

“I learned how to take a deep breath, start to listen, be patient and observe”

Donna’s style is “reassuring, comfortable, and easy”

“She made it about us, how to do my job better”

“There’s a tangible impact to the workshops” paragraph here.

More Praise 

Dr. Romeo of RAC conducting a Changing Mindsets Workshop in Dallas for a small group of smart, savvy, and dynamic women in HR, Culture and Inclusion, Business Development, and Executive Coaching. What a fantastic experience!

Here's what students had to say about the workshop:

  • "Was awesome! Concepts and perspectives were very valuable, the practical exercises brought it to light and make it personally relevant."

  • "Great introspection and dialog, great content and approach...activities were great."

  • "Opened additional possibilities for additional thought, tools to effect ideation in a new way, opening eyes to new possibilities."

  • "The dialog and exercises were really enlightening! I really enjoyed the portion on empathy."